7 Benefits of Podcasting for Your Business
In my last post we looked at what podcasts are. Now let’s look at some of the benefits of podcasting for your business. Why should you consider taking the time to podcast?
Podcasting can be an important addition to your business because you can:
- Leverage your knowledge and content in another medium
- Reach a different group of people (some prefer audio, some written word, and some video)
- Offer more value to your current leads, customers and followers
- Allow access to material at a time and place that suits your listeners (not you). They can download it and listen while exercising, on their way to work…
- Be more engaging than with the written word (especially if you aren’t a good writer) because the voice can express emotion more clearly.
- Increase trust, and develop your relationship with your customers/followers – by hearing your voice they feel they know you better and that you’re being more open and honest with them.
- Establish yourself as the expert in your niche/field help you achieve market leadership
Consider the podcasts you enjoy listening to. Why do you listen to them? How do your regard those who present/create them? Which of the list above are true of them, whether consciously or unconsciously?
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Sep 1st, 2009 at 3:20 pm
Absolutely. You then take that relationship and leverage into more sales, more status, etc.
Sep 9th, 2009 at 3:35 pm
[...] on this topic.Powered by WP Greet BoxMany of your will have read the last podcast post – 7 Benefits of Podcasting for Your Business – and said to yourselves, “Yeh, but Podcasting isn’t right for MY business. MY business is [...]