In the previous post I encouraged you in Creative Podcasting.
One way to find inspiration is to listen to what others are doing in their podcasts.
These are some of the podcasts I enjoy listening to or others have recommended to me and which are creative, effective, and/or inspiring (I hope).
This American Life
So, many people rave about This American Life, created by Chicago Public Radio. You would expect a radio production to sound slick and professional but that isn’t what makes this podcast so excellent (but it does help). The podcast beautifully weaves together stories and soundbites from normal people’s lives like a modern day Letter from America.
Quick and Dirty Tips
There is actually a series of Quick and Dirty Tips podcasts in different niches, from Work Less and Do More to Teaching and Caring for Your Pet, Improving Communication Skills to Fitness and Nutrition. The tips are less than 10 minutes in length – clear, concise and targeted to their niches. Also, note the “characters” that are created, such as Grammar Girl and Mighty Mommy.
This is a video podcast and features Brigitte Dale chatting to camera about anything she feels like talking about, using some basic video editing and simple music and visuals. The appeal of this is Brigitte herself – she compels you to watch and listen. It’s lively and quirky and natural. She deals with both serious and fun topics – homelessness to cupcakes, Audrey Hepburn’s style to Google Stalking.
Before you tell me you can’t possibly do a video podcast like this because you aren’t young and beautiful like she is, you should note that firstly, it doesn’t matter what you look like. And, secondly, Brigitte comes across just as well in audio. If you create a style and personality that’s uniquely yours, you will come across well whether in audio or video.
Tekzilla is another video podcast featuring quick (and Veronica Belmont really does talk quickly) tech tips. The production values are pretty good but, again, it’s not about the video, it’s about giving your market or niche what they need and doing it with personality to make yourself stand out in your field.
Small Business Big Marketing
Small Business Big Marketing sounds like a zoo format radio show (something the Australians do very well anyway). It’s fun and fresh with excellent business tips and advice. Thanks to Allison Reynolds for switching me on to this one.
OK, that’s enough for now. I may come back in another post with more great podcasts.
Check out some of these podcasts. You may love them or hate them – we all have different tastes. But listen to how they do things. What will appeal to the listener/viewer. How do they target their market?
How can you use some of these ideas to target your own niche and create your own podcast?