What language are you using with your prospects?
So, what effect does this lack of understanding create with your prospective customers? Regardless of your means of communicating (whether face-to-face, in a blog or email, or on a podcast) you will receive one or more of the following reactions from your audience: They will pretend they know what you mean so that they don’t [...]
Clear as Mud or Crystal?
What language are you using with your prospects? This isn’t a post about using English (good or bad), Spanish, Japanese etc. Nor is it necessarily related to the spoken word. What I’m really asking is whether you are speaking to your prospects, customers and clients in a way they understand? Or are you confusing them [...]
Great in 2008 – Free Report
Thanks to Travis (Bum Marketing) for alerting me to this free report from the guys at Wealthy Affiliate. Great in 2008 is a guide to trends and strategies for 2008. It’s free and they don’t even ask for contact details – just download it! What I think is more interesting than the trends and strategies [...]
Audible Marketing is Back…at last!
Hi All, Sorry I have been away for a while. Things were all moving along nicely with the last blog and then suddenly the blog host deactivated the account. Said I’d added an illegal plugin or something (actually, the word illegal wasn’t used but can’t remember the exact term). As it couldn’t possibly have been [...]
