marketing language

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So, what effect does this lack of understanding create with your prospective customers?
Regardless of your means of communicating (whether face-to-face, in a blog or email, or on a podcast) you will receive one or more of the following reactions from your audience:

They will pretend they know what you mean so that they don’t appear stupid, [...]

What language are you using with your prospects?
This isn’t a post about using English (good or bad), Spanish, Japanese etc. Nor is it necessarily related to the spoken word.
What I’m really asking is whether you are speaking to your prospects, customers and clients in a way they understand? Or are you confusing them with jargon [...]