Web Video Production: Harnessing the Power of Video Marketing

Regular readers of the blog will know that while I’m all about the audio, I’m also a huge fan of video marketing. As a result I have just launched a new web video production service to enable you to enjoy the rewards of video marketing without having to find the time to do it yourself.

Video marketing can offer so many benefits to your business, whether a blog, niche product or bricks and mortar small business:

• alternative ways for new customers/readers to find you (YouTube is the second biggest search engine on the web now with 3.5 million people visiting EVERY DAY)!
• a way to improve your rankings in the search engines who love video share sites (you can get a good ranking for your videos on the video share sites PLUS the link back to your own website will also improve your site’s ranking and authority)
• a different format for people to consume your information. Some of us like to read, some like to listen and some prefer to watch video – we are all different and if you aren’t offering customers and visitors different ways to consume your content you’re missing out on a great opportunity.

Just as an example, I have mentioned previously how much traffic I enjoy from my series of Audacity tutorials that I posted on YouTube. At the latest count, over 125,000 people have viewed a video within that series and, naturally, it accounts for a good proportion of my website traffic every month (and it’s a marketing method that just keeps giving!)

You don’t need to have thousands of viewers to see the benefits

I recently helped launch a small local business online and immediately created some videos for them. They have been viewed by only a handful of people but are already bringing traffic to the site and helping them improve their search engine rankings. In fact, within days of posting a video, the YouTube page was already ranking on the first page of Google for a highly competitive local keyword phrase, and as a result it has given the main site an almighty boost in rankings.

In fact, I set up a new YouTube account to showcase example videos for We Make Videos for You and I discovered today that 3 of the first page listings on Google for the keyword phrase Video Marketing Example are links to my videos. With 32,100,000 pages competing for that term, I’ll be honest – even I was impressed (go check it out yourself).

Can You Do Your Own Video Production?

Absolutely! You know me..I’m always offering you the Do-It-Yourself approach to audio and video production. But I realised that even with all the tools and software available for creating online videos, many of you are still not making them.

Also, I realised that no matter how many times I tell you that you have a great voice and should use it in your videos and audio, many of you still don’t, and that you’d really like to have videos made for you with professional voice and audio tracks on them instead of your own voice or (much much worse) a computerized voice.

So, that’s how We Make Videos for You was born.

I would love you to go and check it out and see if I can be of service to you in your business. There is a special offer on until the end of November so it’s worth having a look sooner rather than later. Plus, if you let me know that you came via the Audible Marketing site (pop it in the Paypal notes or the video submission form) I’ll do some keyword reasearch for you so you can upload your video with super effective title and keywords!

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Photo courtesy of Karl Jonsson published under the Creative Commons Attribution 2.0 Generic licence